Asus Zenfone 3 range launched in India; price starts at Rs. 18999

Asus Zenfone 3 Overall

The Taiwanese tech giant has announced the launch of its entire Zenfone 3 range in India which includes Zenfone 3, deluxe, Ultra and Laser. The range starts at Rs. 18,999 for the Zenfone 3 laser variant, Zenfone 3 5.2 version set you back at Rs. 21,999 while the 5.5 inch cost at Rs. 27,999. The Zenfone Ultra is priced at Rs. 49,999 and comes in three colors-Pink, silver and grey. The Zenfone 3 deluxe is available in two versions- one is offered at Rs. 49,999 for the Snapdragon 820 while the Snapdragon 821 version burns your pocket at Rs. 62,999.

All the Smartphones are available via e-commerce websites, Flipkart, Amazon, Snapdeal and other offline retail stores. The devices come with handy features and some of them are Marshmallow 6.0 with Zen UI3.0, fingerprint sensor and meaty RAM support.

Asus Zenfone 3 Laser ZC551KL:

The Laser is the most affordable offering in the lineup that flaunts a 5.5 inch full HD display with corning Gorilla glass 3 and 2.5D curved glass on top. Its display is fingerprint and smudge resistant Oleophobic coated and supports 10 finger capacitive touch and glove touch. Under the hood we find an Octa core Qualcomm Snapdragon 430 processor clubbed with an impressive 4GB of RAM and Adreno 505 GPU.

Asus ZenFone 3 Laser Front

It boasts 32GB of in-built storage which can be further expanded up to 128GB using a Micro SD card. The user will also get an additional 100GB of Google Drive storage for 2 years. For imaging, it bears a 13MP primary rear camera with dual tone LED flash, color correction sensor, Sony IMX214 sensor, 3 axis EIS and f/2.2 aperture. As the name suggests, the camera is equipped with laser auto focus technology. It also offers 8MP front camera for Selfies and video calling.

As said, it has fingerprint sensor which is capable to unlock the device in just 0.2 seconds. For connectivity, Zenfone 3 Laser includes 4G LTE, Wi-Fi 802.11b/g/n/ac with Wi-Fi direct, bluetooth 4.2, BDSS with Google maps, GPS/A-GPS, GLONASS, 3.5mm audio jack and FM radio. It is packed with a 2600mah battery and loaded with range of sensors like Gyroscope, hall, RGB, accelerometer, proximity, E-compass and IR sensor. It can be had in two colors- sand gold and glacier silver.

Asus Zenfone 3 ZE520KL / ZE552KL:

Asus Zenfone 3, the mainspring of the new range is offered in two variants-ZE520KL and ZE552KL. The Zenfone 3 has 2.5D curved glass coated a both front and rear and wears metal frame. The base model has a 5.2 inch FHD screen, 3GB RAM and 2650mah battery while the more expensive one sports a 5.5 inch full HD IPS+ screen featuring 1920*1080 pixels of screen resolution, 600 nits brightness and 178 wide angle lens. It utilizes 2GHz Octa Core Snapdragon 625 processor mated with 4GB RAM and offers 32GB on in-built storage which is further extendable via Micro SD card.

Asus Zenfone 3 Front and Back

The Smartphone is equipped with a 16MP rear camera with dual-tone LED Flash, laser AF, f/2.0 aperture, 6P Largan lens and PDAF, and 4 stop OIS. For Selfie freaks, it gets an 8MP front facing camera with support of 88 degree wide angle and f/2.0 aperture. The rear camera also comes with Tritech AF technology aims to offer fast focus in just 0.03 seconds.

The Hybrid SIM slot Smartphone offer connectivity options like 4G LTE with VoLTE support, bluetooth 4.2, GPS, Wi-Fi 802.11ac MIMO, GPS/A-GPS, and USB Type-C. A3000mah battery completes the package.

Asus Zenfone 3 Ultra ZU680KL:

The Zenfone 3 Ultra is a Phablet not Smartphone as it boasts massive 6.8 inch full HD display and comes in silver, grey and gold colors. Performance is handled by a 1.8 GHz Qualcomm Snapdragon 625 processor aided by an impressive 4 gigs RAM and graphics segment is taken care by Adreno 510 GPU.

Asus Zenfone 3 Ultra View

The on board storage stands at 64GB that’s expandable by inserting Micro SD card. The Zenfone 3 ultra bears enhanced camera units of 23MP at rear with support to 4-axis OIS, dual tone LED flash, 3 axis EIS, laser AF, f/2.0 aperture and Sony IMX318 sensor. For Selfies, it gets the same unit of Zenfone 3 i.e. 8MP.

Measuring 186.4 x 93.9 x 6.8 mm it weighs 233 grams and it comes loaded with some special features like Hi-Res audio, NXP smart amplifier and dual five magnet speakers. Connectivity options are similar to the Zenfone 3 except for the USB 3.0 type-C. It is backed by a beefy 4600mah battery which supports Quick charge 3.0 technology.

Asus Zenfone 3 Deluxe ZS570KL:

Launched as a Flagship, Zenfone 3 deluxe flaunts a 5.7 inch full HD super AMOLED display with 100% NTSC color gamut ratio and it is protected with a layer of Corning gorilla glass 4. The Smartphone is backed by Quad core Snapdragon 820 processor clubbed with 6GB RAM and 64GB of internal memory. One Plus 3 bears same processor and memory but it comes at almost half of Zenfone 3 Deluxe price. Zenfone 3 Deluxe has another variant which comes with Snapdragon 821 processor and sports 256GB of on board storage.

Asus ZenFone 3 Deluxe Back

Rest of specs such as camera, connectivity, operation system is similar to Zenfone 3 ultra. Measuring 156.4 x 77.4 x 4.2 ~ 7.5 mm it weighs 170 grams. It takes the fuel from a 3000mah battery which supports boost master fast charging and Qualcomm quick charge 3.0 technology.

Variant wise price details of new Zenfone 3 range:

Variant Name Price (In INR)
Asus Zenfone 3 Laser ZC551KL 18,999
Asus Zenfone 3 ZE520KL 21,999
Asus Zenfone 3 ZE552KL 27,999
Asus Zenfone 3 Ultra ZU680KL 49,999
Asus Zenfone 3 Deluxe ZS570KL 49,999
Asus Zenfone 3 Deluxe Snapdragon 821 62,999


The launch of Zenfone 3 Deluxe arise few questions that why one wants to burn their pockets on such device when one can get the same specs by spending half the price.