Asus Zenfone Zoom featuring 4GB RAM, 3X optical Zoom launched in India at Rs. 37,999

Asus Zenfone Zoom Front and Back

Putting all rumors and speculations to rest, Asus has finally launched the much awaited ‘Zenfone Zoom’ Smartphone in India. The USP of the device is 3X optical Zoom with 10 element lens and 4GB of RAM. The device is priced at Rs. 37,999 and will exclusively go on sale Via Flipkart followed by Asus official stores. The Smartphone is bundled with a tripod and Asus Zenflash for the price of Rs. 37,999.

The powerhouse looks a reminiscent of Zenfone 2 in terms of design and specs, like it still bears a 13MP rear camera but with a different sensor and now comes with 12X total Zoom (3X optical, 4X digital), Optical image stabilization (OIS), real tone flash and Laser AF. It sports a titanium unibody frame and has a 5.5 inch HD display with 178 degree viewing angle and Corning Gorilla 4 protection.

Backing the handset is a Quad core Atom Z3590 processor with power VR C6430 GPU clocked at 2.5GHz and has a 4GB LPDDR3 RAM. It comes with 128GB of on-board storage with a Micro SD card slot to further expand the storage. It only accepts Single SIM with support to connectivity options like 4G LTE, bluetooth 4.0, NFC, Wi-Fi 802.11a/b/g/n/ac, GPS, Micro USB 2.0 and Wi-Fi direct.

The beast weighs 185grams and is 12mm thick and fuelled by 3000mah battery with Asus boost charging support. The Asus has added a 5MP at front with 88 degree wide angle lens and f/2.0 aperture. It also features physical buttons for zooming, capturing video and zooming. On OS front, it runs on Android Lollipop 5.0 with Asus Zen UI on top.

Commenting on the occasion, Mr. Jerry Shen, CEO Asus said, “Photography has become extremely important for today’s Smartphone users. Consumers want to capture every precious moment of their lives on their Smartphone cameras, and also be able to perform multiple tasks with the same device. With Zenfone Zoom, we are introducing an unbeatable Smartphone that complement today’s lifestyles and puts professional photography within the reach of everyone”.